Section 1
Welcome and Why This Matters
What‘s Inside: A friendly hello and an explanation of why this guide is important for anyone talking about or representing the brand.
Section 2
Quick Brand Facts
Mission Statement: What we aim to achieve.
Vision Statement: Where we see ourselves in the future.
Core Values: What we believe in.
Brand Personality: The style or ‚character‘ our brand aims to project.
Target Audience: Who we‘re trying to reach.
Section 3
Look and Feel
Logo: Guidelines on where and how to use our special symbol.
Variations: Different forms of the logo for different situations.
Spacing and Sizing: How much room to give the logo.
Color Palette: Which colors are okay and how to use them.
Typography: The styles of text to use.
Imagery: What kinds of photos and illustrations fit.
Iconography: Small symbols you‘ll see in our app or materials.
Section 4
Speaking Style
Voice and Tone: How we sound when we talk or write.
Writing Style: How we format and arrange our words.
Vocabulary: The kinds of words we use (and don’t use).
Taglines and Slogans: Catchy phrases that help people remember us.
Section 5
Practical Use Cases
Website Guidelines: How our website should look and behave.
Mobile App Interface: What our app should look like on your phone.
Social Media: How we present ourselves on platforms like Facebook or Instagram.
Email Communication: How emails from us should look.
Marketing Materials: The design rules for stuff like brochures and ads.
Section 6
Legal Stuff
Copyright Information: Rules about who owns what.
Trademark Usage: How to use registered names and symbols.
Disclaimers: Legal notices to protect us.
Section 7
Extras and Tools
Resources and Assets: Where to find logos, photos, and other stuff you can use.
Glossary: Definitions for jargon or buzzwords.
Contact Information: Who to talk to if you have questions.
Section 8
Wrap-up
Summary: A quick refresher on the key points.
Acknowledgments: Shoutouts to the people who helped make the guide.